Storytelling Masterclass for Fundraising Copywriters, Marketers and Leaders (5-Mar-24)

Direct Mail
05 March 2024
10:00AM to 04:30PM

Individual Prices


Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Individual Members £390

**1 SPACE - Email to book* Storytelling has a vital role to play in almost all types of fundraising content: letters, emails, social media, case studies, newsletters and trust applications.

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A good story well told has the power to engage, educate, inspire, and persuade like no other form of communication can. You can use storytelling techniques to win new supporters, increase donor value, improve retention, motivate staff and build your brand.

This practical and applied ‘live’ online course explores the essential elements, narrative stages and characters that create a compelling story. You will learn how to apply proven storytelling techniques such as audience-centricity, emotional drivers and visual language to great effect.

You’ll learn how you can use storytelling to make your fundraising appeals, campaigns and case studies more interesting and inspiring for your audience. You’ll understand what you need to do to create a great brand story, and how to apply storytelling at managerial and leadership level to achieve positive changes in people’s attitudes and behaviours


The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions


The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your trainer

Paul Chuter F IDM is one of the UK’s leading communications practitioners. Since 1991, he has provided communications advice and copywriting to leading international business enterprises, not-for-profit organisations, government agencies, professional bodies and academic institutions. Paul has successfully trained staff from more than 300 UK charity sector organisations in effective copywriting techniques. His training is very ‘real-world’ and combines attitudinal approaches, practical techniques and best-practice methodologies that can be applied immediately in the workplace to achieve impressive results.

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