Growing Income from Mid-Value Donors (16-Jul-24)

Major Donors
16 July 2024
09:30AM to 04:00PM

Individual Prices


Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Members £390

**FULLY BOOKED** Mid-value giving is a bit of a mystery to many fundraisers. In many ways this is not a surprise as mid-value giving is largely a very underdeveloped area of fundraising in the UK. And yet, it is a vital part of the fundraising mix.

Standard Content

Increasingly fundraisers are realising that there is a gap between the direct marketing experience offered to individual giving donors and the tailored, one to one approach taken with major donors. What experience do we give those donors who fall between this gap?

This training will be practical and interactive. You will learn how to apply both individual giving and major giving techniques into a coherent, cost effective mid-value programme. Come and gain skills in how to combine the best of both worlds.

The course was so interesting, and I was hooked. I think one of the most exciting things about this area of fundraising is that there is so much potential, and this really comes across during the training. It made me feel that setting up a successful mid-level programme is achievable

Sam Kassir, Partnerships and Philanthropy Officer at LandAid.


The Live Virtual Training Experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions


The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your trainer

Charly White is an experienced trainer, facilitator, and leadership coach. Her background is in fundraising, specialising in Major and Mid-Value Giving. She has worked with some of the UK's leading philanthropists, building relationships, and influencing them to give big gifts. For over 15 years she raised significant funds for the NSPCC, The National Trust and Mary Potter Hospice in Wellington, New Zealand.

In 2016 Charly qualified as a leadership and personal coach, gaining a Post-Graduate Certificate from the University of Chester. She has coached over 500 not-for-profit sector leaders and emerging leaders, helping them to make a positive step change in their personal and professional development.

Through her company, Vivid Leadership Ltd, Charly provides coaching and training to leaders and teams, helping her clients to succeed in demanding roles whilst maintaining a healthy balance. She is a regular trainer for the Chartered Institute of Fundraising and Bright Spot Fundraising.

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