Major Donor Masterclass: What Really Gets Results? With Rob Woods (24-May-22)

Major Donors
24 May 2022
09:15AM to 04:20PM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £315
Non-Individual Member Fee All Days Non Member £375

FULL - Contact to book The most successful high value fundraisers do certain things differently, and through his books, podcast and award-winning courses, Rob Woods has spent 15 years studying and teaching on those techniques.

Standard Content

In this practical masterclass, Rob shares a range of effective strategies, with LOTS of examples, to help you take action, solve the challenges and grow your results. In particular this includes how to get more meetings with current and potential donors; and what to do in those conversations to deepen relationships and inspire generous gifts.

I used the techniques I learned from Rob to double the number of memberships I sign up every month. These fundraising strategies are really powerful.

Sarah Jane O'Neill, Philanthropy Director, Scouts, and formerly of Stonewall

Who should attend?

If you work in fundraising and your job focusses on or includes working with major donors and trusts, you will benefit from the powerful techniques in this course.

Benefits for you and your organisation

This course will help you to develop your major donor fundraising skills and confidence which will improve your organisation’s high value income.

Learning outcomes

By the end of this course you will improve:

  • DONOR MEETINGS. Secure more chances to meet wealthy donors and potential donors
  • PERSUASION. Understand Rob’s techniques for concisely saying the most persuasive things about any charity project
  • FOCUS. Spend more time on things that generate income
  • RAPPORT AND CONFIDENCE. Connect and build rapport with your supporters
  • STORY POWER. Find, improve and make use of stories that influence donors

Before going on What Really gets results, I hadn't booked any meetings with donors. Following the training - which was fantastic - I got on the phone and booked 10 meetings for the next two months. The meetings resulted in three Appeal pledges totalling £35,000 and two one-off gifts, worth £20,000...I absolutely recommend you go on his training.

Polly Bishop, Major Gifts Officer, Christian Aid


The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions


The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your trainer

Rob Woods, Director of Bright Spot, is an award-winning trainer and the author of three books, including The Fundraiser Who Wanted More. He also runs the on-line training resource, the Bright Spot Members Club; is the host of the Fundraising Bright Spots podcast, and blogs regularly, including on this own site -

He has spent 20 years in fundraising. Originally a major gifts fundraiser for the UK children’s charity the NSPCC, since becoming an independent trainer he has helped over eight thousand fundraisers, Directors and Trustees, with clients including CRUK, Oxford University, Save the Children and UNICEF. For the Chartered Institute of Fundraising's Academy, he runs the Major Donor masterclass – what really gets results; Win that pitch, Presenting to influence and Writing to Influence.

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