Designing and Running a Successful Fundraising Event (Practitioner Level) (8-Nov-22)

Events FundraisingCommunity Fundraising
08 November 2022
10:00AM to 04:30PM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £190
Non-Individual Member Fee All Days Non Member £245

This indispensable one day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date.

Standard Content

Whether you want to raise awareness for your cause, meet new prospects, cultivate relationships with donors, thank loyal supporters or simply raise money for your cause, you need to understand the principles and practices of planning, managing and staging successful and memorable events.

During this course you will cover the key principles of SMART objectives, market evaluation, risk assessment, budgeting, project management, event logistics, delegation and prioritisation, contingency planning, team management, negotiation, and project evaluation. The tutor’s experience in spotting areas for unexpected risks, financial losses and unrealistic costing or pricing, are an invaluable part of the training.

Who should attend?

This course is aimed at individuals who have been working in an Events Fundraising Assistant or Officer capacity for up to one year as well as individuals that want to move into or across from another fundraising discipline. This course is designed for fundraisers looking to develop into any of the following roles: Events Executive and Events Manager.

After attending the course you will be able to
  • Develop and use your own successful event project plan
  • Demonstrate how you will deliver against your project plan
  • Construct a business case for your event using appropriate data to support your case
  • Understand and be able to differentiate between events fundraising and other fundraising techniques
  • Understand the importance of team dynamics and apply team management techniques to help motivate individuals and encourage constructive feedback
  • Evaluate and review your event effectively by looking at event components, results and stakeholder feedback (for example: suppliers, volunteers, sponsors) and identify improvement ideas for your next event

This was a great course that teaches techniques about everything involved in event fundraising from the brainstorming stage through to delivering an event and evaluating it afterwards.

Dave Nicklin, Fundraising Co-ordinator, LOROS

This course includes four main units, covering:

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your trainer

Kim van Niekerk: Kim inspires and develops people who raise income for charities into great fundraisers.Recognised as a leading educator in creating communication mindsets and a respected coach, trainer and speaker, Kim has spent 14 years working across the social enterprise, charity and corporate sectors.

Kim is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and an Associate for Open Innovation experts, 100% Open and Faculty Member of the European Investment Bank, Social Innovation Tournament Bootcamp at Catolica University in Lisbon. She is also a lecturer with the Institute of Fundraising in the UK.

Kim has previously worked as a pitch coach on the UBS Future of Finance competition and the NESTA Innovation in Giving Fund and a funding coach for the UK Cabinet Office investment in Small Charities through the Institute of Fundraising.

Before freelancing, Kim was a founding Director of the FSI, a Foundation building the capacity of small charities by delivering free expert fundraising and communications training. In its start up three years Kim worked with over 400 non profit organisations across the UK.

Prior to The FSI, Kim was fundraising with the UK’s largest businesses, high net worth individuals and Foundations as a Campaign Manager for the NSPCC’s FULL STOP Campaign. In three years Kim was promoted twice to co-ordinate lead gifts and major events in the UK and Russia and raise over £16 million for the protection of children.

Kim has trained, mentored and coached over 1000 individuals from every shape and size organisation (and most sectors!) in communication and relationship techniques.

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