Community Fundraising for Practitioners (6-Jun-22)

Community Fundraising
06 June 2022
10:00AM to 04:30PM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £190
Non-Individual Member Fee All Days Non Member £245

FULLY BOOKED- Community fundraising has had a few hic-ups with the Covid crisis as it’s all about getting people involved, and supporting, assisting, advising and guiding those individuals & organisations who want to help you by raising money.

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Many activities have moved into a virtual arena but in-person activities and events are happening again. Done well, community fundraising it can be a powerful tool for reaching out and engaging with new as well as existing supporters, as well as a solid source of long-term income. This course will be invaluable to fundraising practitioners as it will help you to maximise the opportunities that raising money from the community presents. In addition, it will provide an update on what’s happening in the current environment, how organisations are pivoting their community engagement activities and operating in a hybrid environment. It’s a must for anyone who wants to be an effective community fundraiser in the current times

Who should attend?

This is an entry level course aimed at individuals who have been working in a community fundraising role for between 1month to 2 years.

Benefits for you and your organisation

This course will help you understand how to work effectively with volunteer fundraisers and your team to ensure community fundraising activities run smoothly and successfully.  It will enable you to develop relevant skills and knowledge whilst at the same time build your confidence. The knowledge you gain will assist you to contribute to a well-planned and professionally implemented community fundraising programme which can be critical to your organisation's fundraising success, attract new supporters and play a significant role in how your charity and cause are perceived. All vital in these current challenging times.

By the end of the course you will be able to:
  • Recognise the benefits of community fundraising and the different roles people can play in it
  • Share how people and originations are fundraising in a virtual world
  • Consider what activities your own organisation could run virtually
  • Identify current supporters and those in the wider community who can be involved and in what way
  • Understand motivations - why people and organisations get involved and what’s important to them
  • Appreciate the value of community fundraising as an acquisition method and a way to engage with potential and current supporters
  • Understand the importance of thanking in the re-engagement process
  • Understand the importance of appropriate targets to ensure activities and events achieve what was intended financially and in other ways
  • Understand appropriate legalities/Code of Fundraising Practice and know where to source information
What's covered in the course
  • What is community fundraising?
  • Consider the range and types of activities used in community fundraising – virtual and in-person
  • Importance of volunteer fundraisers
  • Working with volunteers and support groups – understanding motivations, group formation and overcoming with problems
  • Supporting those fundraising for your organisation
  • Getting started
  • Getting community organisations involved
  • Essential skills – networking, target setting, event management, planning
  • Consideration of and signposting to key information such as legalities/Code of Fundraising Practise


The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions


The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your trainer

Gill Jolly FCIOF(Dip) has a background in psychology and over 30 years' experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the Chartered Institute of Fundraising since 2000 delivering fundraising’s professional qualifications and leading courses on strategy, management and implementation.

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