Join an exclusive free webinar from our Supporter Experience Group on our new resource ‘Fundraising in the Time of Covid’.
Now is the time to accelerate investment in the supporter experience. At every touch point, ask what experience is the supporter having right now? Then give supporters the experience they should be having. It is easy for us to fall into the trap of focusing on the money. If we only focus on the money we will damage the experience. If we focus on the experience the money will follow. So, the challenge is to orient ourselves to the experience, despite the pressures.
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