Reframing the ask

30 June 2020
StrategyData, Research and Analysis
Standard Content

Trends which will shape giving and fundraising post-COVID19

Little certainty in the current environment means outcomes for fundraising are impossible to predict, but an understanding of where we are now and what happened in the previous recession can help.

This resource, commissioned by the Chartered Institute of Fundraising, aims to identify some of the trends which might shape giving and fundraising in the post-COVID-19 economy.

It looks at the implications, issues and opportunities which could influence the outlook for fundraising by exploring five areas of fundraising in relation to potential economic growth over the next few years:


Cathy Pharoah

Visiting Professor, Centre for Charitable Giving and Philanthropy, Cass Business School

Tom McKenzie

Honorary Research Fellow, University of Dundee

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Reframing the Ask
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