Coronavirus: Advice for community fundraising

20 March 2020
Community FundraisingResilience
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THINK are sharing with us guidance on how to approach fundraising activities against the backdrop of the current coronavirus outbreak. In this blog, Beccy Murrell looks at community fundraising, which she suggests could be the worst affected of all the fundraising disciplines.

We continue THINK’s blog series about fundraising activities against the backdrop of coronavirus by looking at community fundraising which could be the worst affected of all fundraising disciplines, due to the face to face nature of relationship fundraising which rarely happens in isolation.

Whilst the primary concern will always be the health and wellbeing of supporters, staff and beneficiaries, how can community fundraising teams best mitigate the impact of coronavirus? Here are some top tips for you to consider:

 

 

 

 

 

 

 

 

As we all do our best to navigate this unprecedented period of uncertainty, we must do our upmost to mitigate risk and to keep our teams, supporters and beneficiaries as healthy and supported as possible. Community fundraising may well be the most impacted area of fundraising, but it is also one of the most long-standing and resilient. Communities are coming together and forging new links to support one another through this crisis and your individual and groups supporters will be playing their part in this and will emerge in a stronger position in the long run.

Throughout this week and next, we are sharing our thoughts on how best to mitigate the impact on other areas of fundraising including corporate partnerships, individual giving, supporter services and leadership. We’d love to hear your thoughts.

 

Beccy Murrell
Beccy Murrell
Senior Consultant at THINK Consulting Solutions
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