Diploma in Fundraising Online (Starting 2nd March 2022)

Education and TrainingLeadershipStrategyRelationship BuildingSupporter Stewardship
02 March 2022 - 31 March 2023
12:00AM to 12:00AM

Please contact academy@ciof.org.uk if you have any questions about this qualification.

Standard Content

This course starts on 2nd March 2022 with set deadlines for Assignment submissions and Open Book Exam date (please see below). The qualification takes approximately an academic year to complete with 6-8 hours per week study time.

Online Format

This is an online professional qualification. There are no live teaching sessions and you need to be working in a fundraising capacity (either voluntary or paid) in order to complete the four work based assessments and open book exam. This online qualification is designed to give clear milestones each week to keep students motivated and engaged. The key to success within this educational approach is student participation and student involvement. The course won’t work without it.

What will i learn?

Direct Response Fundraising

This module examines the definition, evolution and role of direct response, individual giving behaviour, direct response planning, testing, fundraising media, e-fundraising, the online communications mix, best practice and cost structures and the characteristics of effective fundraising websites

Major Gift Fundraising and Legacy Giving

This module looks at forms of major gifts, the principles of prospect research, the institutional readiness, systems and processes to support major gift fundraising. In addition to this the categories and characteristics of capital campaigns will also be studied. This will include use and content of feasibility studies and monitoring and evaluation as well as the current trends of legacy giving, legacy solicitation methods, joint promotions and the role of third party partners

Corporate and Grant Fundraising

This module explores the forms and motives of support, CSR, organisational giving behaviour and relationship development. It will look at the management of payroll giving in the overall fundraising mix, identification of needs appropriate for grant support and the difference between restricted and unrestricted funds. It will also examine reporting requirements and organisational behaviour

Fundraising Management

This module analyses motivation at work, leadership and performance appraisal. It will look at reasons, methods and characteristics of a legally defensible appraisal system and volunteer recruitment and retention. It will also examine volunteer induction and training, key volunteer legislation, reasons for volunteer attrition and strategies to prevent this

Course text book

You will need to purchase the course textbook Fundraising Management Analysis, Planning and Practice (4th Edition) by Adrian Sargeant, Jayne George Routledge, London.

The course textbook is not included in the fees

How will i be assessed?

You are required to complete four written assignments and an open book exam as the final assessment which are based on every-day work experiences and expectations. They are designed to support your development in your role and in the growth and success of fundraising in your workplace. To help you plan your studies the assignment deadlines and exam date for this course are below. Information on the assignment requirements can be found in the Course handbook.

Key dates and deadlines:

  • Module 1 Tutorial - 27th April 2022, 15:00 - 17:00
    • Assignment 1 Deadline - 18th May 2022, 23:59


  • Module 2 Tutorial - 13th July 2022, 15:00 - 17:00
    • Assignment 2 Deadline - 3rd August 2022, 23:59


  • Module 3 Tutorial - 28th September 2022, 15:00 - 17:00
    • Assignment 3 Deadline - 19th October 2022, 23:59


  • Module 4 Tutorial - 14th December 2022, 15:00 - 17:00
    • Assignment 4 Deadline - 25th January 2023, 23:59


  • Exam preparation session for Open Book Exam - 22nd February 2023, 13:00 - 15:30
  • Open Book Exam - 8th March 2023, 10:00 - 16:00

Before booking

We’re keen to ensure you are ready to undertake this qualification.  As a quick check can you answer 'yes' to the following questions before booking:

Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!

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