Storytelling Masterclass for Fundraising Copywriters, Marketers and Leaders (1-Oct-21)
Storytelling has a vital role to play in almost all types of fundraising content: letters, emails, social media, case studies, newsletters and trust applications.
A good story well told has the power to engage, educate, inspire, and persuade like no other form of communication can. You can use storytelling techniques to win new supporters, increase donor value, improve retention, motivate staff and build your brand.
This practical and applied ‘live’ online course explores the essential elements, narrative stages and characters that create a compelling story. You will learn how to apply proven storytelling techniques such as audience-centricity, emotional drivers and visual language to great effect.
You’ll learn how you can use storytelling to make your fundraising appeals, campaigns and case studies more interesting and inspiring for your audience. You’ll understand what you need to do to create a great brand story, and how to apply storytelling at managerial and leadership level to achieve positive changes in people’s attitudes and behaviours
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test