Major Donor Masterclass: What Really Gets Results? With Rob Woods (2-Feb-22)

Major Donors
02 February 2022
09:15AM to 04:20PM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £315
Non-Individual Member Fee All Days Non Member £375

How to succeed in major donor fundraising, even (especially) during a pandemic.

Standard Content

The course will contain interactive content and the opportunities to share ideas and learning among all course attendees.

Even as the current pandemic continues to wreak havoc on charities’ fundraising plans, when done right, major donor and trust fundraising will be crucial sources of income for many charities during this crisis.

Furthermore, improving your major donor fundraising skills now will serve you long after social distancing has finished and its possible to meet donors face to face again.

But, crucially, what should you do to maximise your chances of success?

Since the beginning of the pandemic, the award-winning trainer Rob Woods has interviewed more than a dozen successful high value fundraisers to find out how they have adapted their tactics to solve the new challenges.

In this specially-updated course, Rob has combined these cutting-edge, lock-down-busting approaches with the system he has always shared on What really gets results, the masterclass he has delivered for the Chartered Institute of Fundraising's Academy for hundreds of fundraisers across the last decade.

I used the techniques I learned from Rob to double the number of memberships I sign up every month. These fundraising strategies are really powerful.

Sarah Jane O'Neill, Philanthropy Director, Scouts, and formerly of Stonewall

Before going on What Really gets results, I hadn't booked any meetings with donors. Following the training - which was fantastic - I got on the phone and booked 10 meetings for the next two months. The meetings resulted in three Appeal pledges totalling £35,000 and two one-off gifts, worth £20,000...I absolutely recommend you go on his training.

Polly Bishop, Major Gifts Officer, Christian Aid


The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions


The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your trainer

Rob Woods, Director of Bright Spot, is an award-winning trainer and the author of three books, including The Fundraiser Who Wanted More. He also runs the on-line training resource, the Bright Spot Members Club; is the host of the Fundraising Bright Spots podcast, and blogs regularly, including on this own site -

He has spent 20 years in fundraising. Originally a major gifts fundraiser for the UK children’s charity the NSPCC, since becoming an independent trainer he has helped over eight thousand fundraisers, Directors and Trustees, with clients including CRUK, Oxford University, Save the Children and UNICEF. For the Chartered Institute of Fundraising's Academy, he runs the Major Donor masterclass – what really gets results; Win that pitch, Presenting to influence and Writing to Influence.

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