FULLY BOOKED -- The booking deadline for this qualification is 18th February 2021
The Certificate in Fundraising provides students foundation theoretical concepts and principles behind successful fundraising. It examines the role of fundraising within the sector and the role it plays in society. We believe that this qualification will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.
This qualification is designed for practitioners responsible for the frontline implementation of fundraising activities. As a guide you should have a minimum of six months to three years fundraising experience either in a paid or voluntary capacity.
You will become a more confident fundraiser and understand how to improve your results. You will learn practical, effective fundraising skills to apply in your current role. These skills will enable you to make a positive immediate impact on your own, and your organisation's fundraising results.
Pre-course work is required before the start of each module to ensure students are fully prepared for their teaching sessions. Each module is made up of two teachings sessions and a tutorial via Zoom. Students are expected to attend all live teaching sessions and tutorials.
In addition to the teaching sessions and tutorials, there are approximately 400 hours of self-directed study to complete this qualification.
Students are also required to complete four work based assignments. It is recommended that you make a note of the key dates for each module as well as the assignment deadlines before booking onto the qualification.
Pre-Module 1 Preparation work - from 4th March 2021
Session 1 – 18th March 2021
Session 2 – 19th March 2021
Tutorial session – 9th April 2021
Pre-Module 2 Preparation work – from 6th May 2021
Session 1 – 19th May 2021
Session 2 – 20th May 2021
Tutorial session - 10th June 2021
Pre-Module 3 Preparation work – from 1st July 2021
Session 1 – 15th July 2021
Session 2 – 16th July 2021
Tutorial session - 6th August 2021
Pre-Module 4 Preparation work – from 26th August 2021
Session 1 – 9th September 2021
Session 2 – 10th September 2021
Tutorial session – 1st October 2021
8th December 2021
This unit will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.
This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.
Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications. You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support.
This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.
You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London.The course textbook is not included in the fees
We’re keen to ensure you are ready to undertake this qualification. As a quick check can you answer 'yes' to the following questions before booking:
Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!
For more detailed information about the cookies we use, see our cookies page.
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. We’d also like to set Dotdigital website behaviour cookies to improve the email communications you receive from us by collecting information on the content you view on our website.