How to Fundraise from Home (11-Mar-21)

Digital Media
11 March 2021
09:30AM to 04:00PM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £190
Non-Individual Member Fee All Days Non Member £245

With many people likely to be working from home or staying there for months to come, and with fundraisers mostly having to work remotely, we're having to make the most of digital fundraising as the principle channel of fundraising and communicating

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How can this be done effectively? What approaches are available? How can charities make the most of this to try to fill the gaps in income caused by the coronavirus lockdown?

UK Fundraising's Howard Lake looks at what has worked so far, the practical opportunities available, and how to adapt to the challenges that this different approach to fundraising  presents to many charities over the coming months and year or more.

Who should attend?

This course is for all fundraisers who want to gain an understanding of how digital fundraising has suddenly come to dominate as a set of fundraising tools for charities and the public. It is aimed at small to medium sized charities and organisation who have some digital experience but perhaps not enough to make the most of this new situation.

Benefits for you and your organisation

This course will give you more confidence and knowledge in making the most of your website, email and social channels while many other fundraising opportunities are unavailable or delayed.

You will have a better idea of how the public has responded and how your charity can make the most of this shift. 

Learning outcomes

By the end of this course you will be able to:

  • Focus on key elements of digital fundraising in the new situation we find ourselves in
  • Inspire your supporters in new ways of showing their support while they are mostly stuck at home
  • Tap into supporters' interests and passions to turn them into fundraising streams
  • Understand what opportunities are available in these challenging circumstances
  • Recognise what approaches are likely to work with different kinds of supporters, from individuals to companies and funders
  • Have experienced an opportunity to consider what has and hasn't changed in fundraising, and how that affects your charity now and over the next year or so.

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your trainer

Howard Lake is a digital fundraising entrepreneur. After fundraising at Oxfam, Afghanaid and Amnesty International UK he set up UK Fundraising in 1994, the world's first web resource for professional fundraisers. He has run it ever since turning it into a respected source of fundraising information and community. He wrote the world's first book on internet fundraising in 1996 and has trained thousands of fundraisers in many aspects of digital fundraising since then in the UK and overseas.

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