Certificate in Fundraising Online (Starting 10th March 2021)

10 March 2021 - 10 March 2022
12:00AM to 12:00AM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £1625
Non-Individual Member Fee All Days Non Member £1786

FULLY BOOKED --- The booking deadline for this qualification is 25th February 2021

Standard Content

Online Format

This is an online professional qualification. There are no live teaching sessions and you need to be working in a fundraising capacity (either voluntary or paid) in order to complete the four work based assessments. This online qualification is designed to give clear milestones each week to keep students motivated and engaged. The key to success within this educational approach is student participation and student involvement. The course won’t work without it.

What will i learn?

You’ll gain knowledge and skills at the very cutting edge of the profession that you can take to any employer and make a genuine difference to their fundraising programme.

We believe that the qualification will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.

You will work your way through four modules on this course. These are:

The Fundraising Environment

This module will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.

Understanding Donor Behaviour

This module reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.

Designing Donor Communication

Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications.  You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support

Fundamentals of Fundraising Planning

This module provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. Students will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.

Course text book

You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London.The course textbook is not included in the fees.

How will i be assessed?

You need to complete a series of four work based written Assignments.

Certificate in Fundraising assessment deadlines:

  • Assignment 1: 2nd June 2021
  • Assignment 2: 18th August 2021
  • Assignment 3: 17th November 2021
  • Assignment 4: 16th February 2021

Before booking

We’re keen to ensure you are ready to undertake this qualification.  As a quick check can you answer 'yes' to the following questions before booking:

Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!

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