Certificate in Fundraising, Virtual Delivery (Starting 3rd November 2021)

03 November 2021 - 03 November 2022
12:00AM to 12:00AM

Individual Prices

Package Type Available To Price
Individual Member Fee All Days Individual Member £1973
Non-Individual Member Fee All Days Non Member £2129

FULLY BOOKED -- The booking deadline for this qualification is 4 Oct 2021 - - Please contact academy@institute-of-fundraising.org.uk if you have any questions about this qualification.

Standard Content

The Certificate in Fundraising provides students foundation theoretical concepts and principles behind successful fundraising. It examines the role of fundraising within the sector and the role it plays in society. We believe that this qualification will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.

What level of commitment is needed?

Pre-course work is required before the start of each module to ensure students are fully prepared for their teaching sessions. Each module is made up of two teachings sessions and a tutorial via Zoom. Students are expected to attend all live teaching sessions and tutorials.

In addition to the teaching sessions and tutorials, there are approximately 400 hours of self-directed study to complete this qualification.

Students are also required to complete four work based assignments. It is recommended that you make a note of the key dates for each module as well as the assignment deadlines before booking onto the qualification.

Certificate in Fundraising assignment deadlines:

  • Assignment 1: 16 December 2021
  • Assignment 2: 24 February 2022
  • Assignment 3: 28 April 2022
  • Assignment 4: 23 June 2022

What will you learn?

The Fundraising Environment

This unit will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.

Understanding Donor Behaviour

This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.

Designing Donor Communication

Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications. You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support.

Fundamentals of Fundraising Planning

This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.

Course text book

You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London.The course textbook is not included in the fees

Before booking

We’re keen to ensure you are ready to undertake this qualification.  As a quick check can you answer 'yes' to the following questions before booking:

Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!

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