Building Sustainable Foundations for Supporter Experience Strategy

28 January 2025
12:00PM to 01:00PM

Individual Prices

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All Members All Days All Members £0

With commercial organisations continuing to raise the bar when it comes to customer experience, the pressure is really on for charities to deliver more timely, personalised and insight-driven communications.

Standard Content

This session will explore how Parkinson’s UK (PUK) and Signal are setting the foundations for re-imagining supporter experiences – including an audience strategy framework and redefined, cross-functional process that puts audience insight at the heart of communications and journey planning.

Key takeaways

Sector-wide insights: Discover insight from Signal’s leading Supporter Experience survey and see how your organisation measures up against the sector.

Parkinson’s UK Approach and Lessons Learned: Understand how Parkinson’s UK are tackling the Supporter Experience challenge and the lessons learned along the way

Making Faster Progress: Learn about an adaptable approach your organisation can use to achieve faster SX improvements, no matter your organisation’s size or maturity.

Panellists
  • Emily Sturdy – Head of Supporter Experience, Parkinson’s UK
  • Lance Lee – Analytics & Insight Lead, Parkinson’s UK
  • Mark Collins – Social Practice Lead, Signal
  • Mistie Roskelly – Client Engagement Partner, Signal
Who is this event for

Heads of and Directors of Individual Giving, Supporter Experience, Data & Insights and Operations

Members Only Content