Hannah Ingram-Moore: ‘The Captain Tom Foundation ensures my father’s legacy lives on’

30/09/2021

Fundraising Convention Online opened on Monday with an inspiring plenary from Hannah Ingram-Moore, sharing the story of how her father Captain Tom and his personal challenge to walk 100 laps of their garden swept the globe.

Captain Tom’s fundraising challenge had initially been started as part of his rehabilitation, following a bad fall a few months prior, with the plan to complete the 100 laps before his 100th birthday.

Hannah spoke of how this small personal goal caught the media’s attention and spiraled as Captain Tom become “a beacon of hope” through the fear and heightened emotions during the first few months of the pandemic. 

From an initial fundraising target of £1,000 to be raised for NHS charities, the challenge raced to £20 million in the first week. In total, nearly £40 million was raised through Captain Tom’s campaign for NHS Charities Together.

She also spoke of the difficulties the family faced over their sudden fame, including the global media turning up at their door. The family felt they had to keep up with the many media interviews, feeling that if they missed an appearance, they could be missing a key audience and therefore miss much needed donations. This feeling of responsibility became overwhelming.

At this stage they decided to set up the Captain Tom Foundation to “ensure that his legacy lives on for everyone forever.”

Next steps

Captain Tom died in hospital shortly before his 101st birthday, but that didn’t stop the families fundraising efforts. 

The family launched the Captain Tom 100 challenge over the early May bank holiday, to mark what would have been his 101st birthday. It encouraged supporters to take part in fundraising based around the number 100. 

People from over 100 charities engaged in CT100, with 1.8 million people taking part. 
Hannah told the audience of fundraisers that the next step for the foundation is to turn the challenge into an annual event. She said the Foundation is currently looking for a sponsor for next year, following the sponsorship by London Marathon Events in 2020.
 

If you missed Hannah Ingram-Moore’s opening plenary you can watch it, and the other inspiring sessions from Fundraising Convention Online, on demand.