Regional Campaign of the year

This award is for a charity that has demonstrated an innovative approach to regional fundraising.

This may be for any type of activity used to raise charitable income on a specifically regional basis and may include events, volunteer-led fundraising, legacy or corporate partnerships. Nominations may be for a campaign conceived in, or targeted at, a geographical area, or a national campaign rolled out regionally. The application can be for campaigns aimed at new and/or current supporters and should clearly demonstrate how the regional focus was key. Successful entries will provide a comparison of regional income to overall fundraised income for the charity, clearly demonstrating the significant impact of the event on the charity.

They will also demonstrate a level of innovation or new ground for your organisation and judging will focus on the following areas:

  • Campaign objectives –Was this campaign aimed at one region, or rolled out nationally with a regional focus?
  • Target audience – how were they reached?
  • Rationale - What medium was used and why?
  • Forecasting – How was success intended to be measured? Were results different to projections?
  • Reach – What non-financial results did you achieve?
  • Innovation – to what extent was this event innovative or ground-breaking for your charity?
  • Volunteers (if applicable) – how many volunteers were involved in the campaign? How were they recruited?

Please note: each question box has a maximum count of 3000 characters, which is approximately 500 words.