Jayne George

Director of Fundraising, Marketing and Media at RNLI

Jayne George is the Fundraising, Marketing and Media Director at the RNLI. This is her second watch at the RNLI and she has also worked at Save the Children, The Children’s Society and Guide Dogs during her 30 year fundraising career. Jayne is also a trustee at The Murray Parish Trust and The Macular Society.

Since returning to the RNLI in 2019, the fundraising and communications activity has been integrated and a donor centred focus bought to their activity. As a result, fundraising has grown by £50m per year. She believes that any sustainable fundraising programme has the development of people at its heart and she is passionate about developing the talent of future fundraisers. She is an inspiring leader who brings ambition, vision and simplicity to her work.